
Chan
Studio.
My entrepreneurial studio. I build tech companies, then share what they teach me.
Scroll to exploreForgeai, Earworm and Channel Chan.
What I’m building in Dubai: an AI adoption service, an app, and a podcast on the way.
Building something of your own is rarely a straight line.
Sometimes, a different perspective helps you see the way forward.
I build my own companies, and advise founders building theirs.
Clearer technology decisions, from someone who is building too.
Find your next move.
Find your next move.
I’m building Forgeai, Earworm and Channel Chan in Dubai. Building something of your own is rarely a straight line. Sometimes, a different perspective helps you see the way forward.
ChanStudio is where I build my own tech companies, and advise founders building theirs: clearer technology decisions, from someone who is building too.

Steve Chan.
Still figuring it out.
Always building.
Right now that’s Forgeai, an AI adoption service for UAE businesses, and Earworm, an iPhone and Apple Watch app, with Channel Chan, my podcast, on the way. I’m an entrepreneur based in Dubai.
My advisory brings together technical judgement, founder experience and an understanding of large organisations. I help B2B and AI founders make product decisions and prepare their technology for enterprise customers.
Small Heath to Dubai: my storyThere was no playbook.I’m writing mine.
The companies, the podcast, the Playbook and the advice: it’s the help I wish I’d had growing up.
Small Heath to Dubai: my story→In the making.
Explore the venturesSome were born here. Most arrived. All of them are building.
Conversations for people building tech companies, from Dubai: the ambition, the difficult decisions, and what people learn along the way.
The Playbook
All ten rules →- 01
Nobody taught me. I learned anyway.
How I taught myself business when no one around me had ever run one.
- 02
Make your own luck.
The habits that put you in the way of chances other people call luck.
- 03
Take the long way round.
Your plan may fail or take years longer than you thought. The detours are the route.
- 04
Embrace the absurd. Crazy sells.
Why the odd idea, the strange name and the unlikely product get remembered and bought.
The short book behind the rules is £10, and it’s on the way.
You’ll hear when the book is out. No spam.
Start with a Working Session
One technology decision you want to get right: preparation, 90 minutes together in Dubai or on video, and a one-page written plan within 48 hours. Credited against an ongoing engagement if you join within 14 days.
- 01
Before you build
Choose the right technology and what to build first.
- 02
As you launch
Make clearer decisions about systems, suppliers and AI.
- 03
As you grow
Prepare your technology for enterprise customers.
My own record: I co-founded Stealth Labs, a UK AI studio (Companies House 15428613) on the UK government’s G-Cloud framework. Its published case studies report 85% less time finding documents for pilot customers, and equipment failures predicted 72 hours ahead with 94% accuracy. The case studies →
From my first client
The Advisory page →It’s extremely rare to find a friend, mentor and advisor all in one.
Like most startups, we were up and down, with no clear roadmap to becoming more consistent and successful. We met Steve and explained our situation. He understood where we were and advised us, with useful feedback on our strategy and possible solutions.
Callum MughalCo-founder, DaitaFix · daitafix.comLet’s talk.
A technology decision, a story worth sharing, or a tech venture taking shape? Let’s meet over a free coffee in Dubai, or on video. A chance to get to know each other, with no obligation. Confidential by default.
Still inside a big company and thinking of building a tech company? Building an app on the side, with no budget yet? The coffee’s for you too.
Replies from Dubai.