Milkfloat.
The startup I ran as CEO inside a big company: a customer’s problem to a prototype they could use, in ten days.
Ten days from an idea to something real.
Milkfloat was a new business unit, designed to bring a startup approach into an established enterprise.
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Days 01–05
A customer came in with a problem and we solved it in five days.
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Days 06–10
In five more days of rapid prototyping, we built the customer something tangible and usable.
My role
When the pandemic arrived, I designed an all-virtual operating model so the team could keep delivering workshops and technical projects.
- 6PeopleI launched and led the business unit inside BAE Systems as CEO, recruited and developed a team of around six, and worked on a new commercial approach.
Speed beats perfect.
Because nobody can react to a plan the way they react to a prototype.
Design the operating model first.
Why how you work matters more early on than what you’re selling.
The Playbook · Rule 06All ten rulesBuilding something new inside a company?
Start with a Working Session
For people building inside a company: what to bring to a sponsor, who should be in the room, and what to build in the first ten days.
The coffee is free, in Dubai or on video. A chance to meet, with no obligation. Confidential by default.
Let’s talk.
A technology decision, a story worth sharing, or a tech venture taking shape? Let’s meet over a free coffee in Dubai, or on video. A chance to get to know each other, with no obligation. Confidential by default.
Still inside a big company and thinking of building a tech company? Building an app on the side, with no budget yet? The coffee’s for you too.
Replies from Dubai.